Creating a Brand Identity: A Guide for Designers By Catharine Slade-Brooking
| #13673 in Books | Laurence King Publishing | 2016-01-18 | 2016-01-18 | Original language: English | PDF # 1 | 9.25 x .50 x 7.75l, .0 | File type: PDF | 160 pages | File size: 19.Mb
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The many reviews about Creating a Brand Identity: A Guide for Designers | By Catharine Slade-Brooking before purchasing it in order to gage whether or not it would be worth my time, and all praised Creating a Brand Identity: A Guide for Designers, declaring it one of the best , something that all readers will enjoy.
Most Helpful 2 of 2 review helpful It does exactly what it says on the tin By Gurps If you really want to know what goes on in the mind of a creative when designing a Brand Identity this is the perfect book for it Definitely re sharpened my knowledge and skills it s a book that I will keep and still read in years to come I would without hesitation recommend to all Creating a Brand Identity is a fascinating and complex challenge for the graphic designer It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour This practical handbook is a comprehensive introduction to this multifaceted process Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity including defining the audience analyzing competitors creatin About the Author Catharine Slade Brooking has an industry background in branding packaging and illustration with a client list including Glaxo Smith Kline Lloyds Bank and the Sunday Times She has written widely on graphic design subjects including The Encycl
You can download in the form of an ebook: Creating a Brand Identity: A Guide for Designers | By Catharine Slade-Brooking, this is a great books that I think are not only fun to read but also very educational.
