Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era By Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen
| #429527 in Books | Taylor & Francis Ltd | 2016-01-15 | 2016-01-15 | Original language: English | PDF # 1 | 9.20 x .70 x 7.50l, .0 | File type: PDF | 492 pages | File size: 52.Mb
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Most Helpful Record Label Marketing Third Edition is the essential resource to help you understand how recorded music is professionally marketed Fully updated to reflect current trends in the industry this edition is designed to benefit marketing professionals music business students and independent artists alike As with previous editions the third edition is accessible for readers new to marketing or to the music business The book addresses classic marketing concepts while p About the Author Amy Macy is Professor in the Department of Recording Industry at Middle Tennessee State University She is the recipient of the Distinguished Educator in Distance Learning and the Outstanding Achievement in Instructional Tech
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